ORTEGA, Camila. Customer Co-Creation in Service Innovation. International Review of Business Innovation, Canada, v. 2, n. 1, p. 23–42, 2025. DOI: 10.5555/irbi.2025.002. Disponível em: https://ojs33.hrthink.org/index.php/innovation/article/view/43. Acesso em: 4 oct. 2026.