An open-access, peer-reviewed journal on how firms create, test and scale new products, services and business models. It publishes empirical studies, case analyses and reviews that connect innovation theory with management practice.
Manufacturers are under growing pressure to reduce waste, yet few have moved from pilot projects to circular business models that keep products and materials in use. We interviewed managers in 34 firms across …
Generative AI tools are entering offices faster than organisations can decide how to use them. We follow six professional-services teams for nine months, combining observation, interviews and analysis of work …
A review of a practical book that argues that steady, small experiments help organisations learn faster than large, rare launches, and that shows how teams can build the routine in everyday work.
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